![]() ![]() Personal stories to create feelings of empathy.Vivid description so the reader can imagine themselves in the situation.You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal. Pathos-driven rhetoric hooks into our emotions. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.Īristotle breaks ethos down into three further categories:Įthos-driven speeches and text rely on the reputation of the author. These persuasive techniques are still used today.Īre you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business? Ethos, Logos, and Pathos-often referred to as the Rhetorical Triangle. What are the Three Rhetorical Strategies?īack in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. Context and culture: the wider situation within which the rhetoric is placed.Purpose: there are often more than one to consider.Audience: this includes primary, secondary, and tertiary audiences. ![]()
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